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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
國立中山大學 2011 市場狀態與行銷投資之長期股票市場評價:高報酬與低風險 陳妙玲; Miao-Ling Chen
義守大學 2010 Substitution effect of advertising on resale price maintenance: using a real options approach Guan-Ru Chen;Miao-Ling Chen
國立中山大學 2010 研究發展費用、顧客滿意度、廣告與股東價值---干擾效果與中介角色 陳妙玲; Miao-Ling Chen
國立中山大學 2009 研究發展費用、顧客滿意度、廣告與股東價值---干擾效果與中介角色 陳妙玲; Miao-Ling Chen
國立中山大學 2009 電話行銷結合網路創新應用服務之模組開發 陳妙玲; Miao-Ling Chen
國立中山大學 2007 The Effects of Advertising on Resale Price Maintenance Miao-Ling Chen; Guan-Ru Chen
國立中山大學 2007 Incentive and Dilution Effects of Employee Stock Bonuses and Stock Options: Evidence from Taiwan Miao-Ling Chen
國立中山大學 2007 Frequent Mardowns, Purchase Delay, and Resale Price Maintenance Miao-Ling Chen; Guan-Ru Chen
國立中山大學 2007 The Impacts of Resale Price Maintenance on Advertising: Does Resale Price Maintenance Encourage Manufacturers to Advertise? Using a Real Options Analysis Miao-Ling Chen; Guan-Ru Chen
國立中山大學 2006 Incentives for Resale Price Maintenance from a Risk Perspective: Using a Real Options Analysis Guan-Ru Chen; Miao-Ling Chen

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