臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
國立中山大學	2011	市場狀態與行銷投資之長期股票市場評價：高報酬與低風險	陳妙玲; Miao-Ling Chen
義守大學	2010	Substitution effect of advertising on resale price maintenance: using a real options approach	Guan-Ru Chen;Miao-Ling Chen
國立中山大學	2010	研究發展費用、顧客滿意度、廣告與股東價值---干擾效果與中介角色	陳妙玲; Miao-Ling Chen
國立中山大學	2009	研究發展費用、顧客滿意度、廣告與股東價值---干擾效果與中介角色	陳妙玲; Miao-Ling Chen
國立中山大學	2009	電話行銷結合網路創新應用服務之模組開發	陳妙玲; Miao-Ling Chen
國立中山大學	2007	The Effects of Advertising on Resale Price Maintenance	Miao-Ling Chen; Guan-Ru Chen
國立中山大學	2007	Incentive and Dilution Effects of Employee Stock Bonuses and Stock Options: Evidence from Taiwan	Miao-Ling Chen
國立中山大學	2007	Frequent Mardowns, Purchase Delay, and Resale Price Maintenance	Miao-Ling Chen; Guan-Ru Chen
國立中山大學	2007	The Impacts of Resale Price Maintenance on Advertising: Does Resale Price Maintenance Encourage Manufacturers to Advertise? Using a Real Options Analysis	Miao-Ling Chen; Guan-Ru Chen
國立中山大學	2006	Incentives for Resale Price Maintenance from a Risk Perspective: Using a Real Options Analysis	Guan-Ru Chen; Miao-Ling Chen

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