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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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2019臺灣學術機構典藏
研討會
機構典藏系統RC7版本已
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Institution Date Title Author
國立中山大學 2011 市場狀態與行銷投資之長期股票市場評價：高報酬與低風險 陳妙玲; Miao-Ling Chen
義守大學 2010 Substitution effect of advertising on resale price maintenance: using a real options approach Guan-Ru Chen;Miao-Ling Chen
國立中山大學 2010 研究發展費用、顧客滿意度、廣告與股東價值---干擾效果與中介角色 陳妙玲; Miao-Ling Chen
國立中山大學 2009 研究發展費用、顧客滿意度、廣告與股東價值---干擾效果與中介角色 陳妙玲; Miao-Ling Chen
國立中山大學 2009 電話行銷結合網路創新應用服務之模組開發 陳妙玲; Miao-Ling Chen
國立中山大學 2007 The Effects of Advertising on Resale Price Maintenance Miao-Ling Chen; Guan-Ru Chen
國立中山大學 2007 Incentive and Dilution Effects of Employee Stock Bonuses and Stock Options: Evidence from Taiwan Miao-Ling Chen
國立中山大學 2007 Frequent Mardowns, Purchase Delay, and Resale Price Maintenance Miao-Ling Chen; Guan-Ru Chen
國立中山大學 2007 The Impacts of Resale Price Maintenance on Advertising: Does Resale Price Maintenance Encourage Manufacturers to Advertise? Using a Real Options Analysis Miao-Ling Chen; Guan-Ru Chen
國立中山大學 2006 Incentives for Resale Price Maintenance from a Risk Perspective: Using a Real Options Analysis Guan-Ru Chen; Miao-Ling Chen
國立中山大學 2006 The Link between RPM and Demand Price Elasticity Miao-Ling Chen; Guan-Ru Chen
國立中山大學 2005 零售商之頻繁降價與消費者之延期購買是否抑制或刺激零售價格維持? --- 分析性理論模型與實證分析 陳妙玲; Miao-Ling Chen
國立中山大學 2004 The Effects of Advertising on Retail Price Competition under Vertical Restraint: A Japanese Case Miao-Ling Chen
國立中山大學 2004 The Cost Drivers and Performance of Various Retail Types in Taiwan Miao-Ling Chen
國立中山大學 1994 The Relationship between Market Structure and the Effect of Advertising Miao-Ling Chen

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