| 臺大學術典藏 |
2021-08-21T23:59:43Z |
Moving Service Research Forward
|
MING-HUI HUANG; Malthouse, Edward; Noble, Stephanie; Wetzels, Martin |
| 臺大學術典藏 |
2021-07-21T23:21:16Z |
Service Research Priorities: Managing and Delivering Service in Turbulent Times
|
Ostrom, Amy L.; Field, Joy M.; Fotheringham, Darima; Subramony, Mahesh; Gustafsson, Anders; Lemon, Katherine N.; MING-HUI HUANG; McColl-Kennedy, Janet R. |
| 臺大學術典藏 |
2020-02-10T09:25:23Z |
Gifts in a romantic relationship: A survival analysis
|
Huang M.-H.;Yu S.; Huang M.-H.; Yu S.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:23Z |
Cross-cultural similarity in the love attitudes scale: Short form
|
MING-HUI HUANG; Huang M.-H. |
| 臺大學術典藏 |
2020-02-10T09:25:23Z |
Exploring a new typology of advertising appeals: basic, versus social, emotional advertising in a global setting
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:23Z |
Exploring a new typology of emotional appeals: Basic, versus social, emotional advertising
|
Huang M.H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:23Z |
Is negative affect in advertising general or specific? A comparison of three functional forms
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:22Z |
Modeling virtual exploratory and shopping dynamics: An environmental psychology approach
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:22Z |
Designing website attributes to induce experiential encounters
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:22Z |
The theory of emotions in marketing
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:22Z |
Dration models to analyze dating relationships: The controversial role of gift giving
|
Huang M.-H.;Yu S.; Huang M.-H.; Yu S.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:21Z |
Web performance scale
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:21Z |
Unequal pricing in the information economy: Implications for consumer welfare
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:21Z |
Value-added ERP information into information goods: An economic analysis
|
Huang M.-H.;Wang J.-C.;Yu S.;Chiu C.-C.; Huang M.-H.; Wang J.-C.; Yu S.; Chiu C.-C.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:21Z |
Romantic love and sex: Their relationship and impacts on ad attitudes
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:20Z |
An interdisciplinary view of electronic commerce
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:20Z |
A behavioral economics approach to customer relationship management
|
Huang M.-H.;Pei-Hsiang T.;Wang J.;Chun-Shun L.; Huang M.-H.; Pei-Hsiang T.; Wang J.; Chun-Shun L.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:19Z |
Guest editorial: Marketing and e-commerce: A taiwanese perspective
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:18Z |
Guest editors' introduction to special issue: marketing and electronic commerce
|
Huang M.-H.; Kauffman R.J.; MING-HUI HUANG; Huang M.-H.;Kauffman R.J. |
| 臺大學術典藏 |
2020-02-10T09:25:18Z |
Two paths to luxury
|
MING-HUI HUANG; Rust R.T.; Huang M.-H.; Huang M.-H.;Rust R.T. |
| 臺大學術典藏 |
2020-02-10T09:25:18Z |
Price mechanism for knowledge transfer: An integrative theory
|
Huang M.-H.;Wang E.T.G.;Seidmann A.; Huang M.-H.; Wang E.T.G.; Seidmann A.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:18Z |
Eliminate the middleman?
|
Huang M.-H.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:16Z |
Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance
|
Huang M.-H.;Wang E.T.G.; Huang M.-H.; Wang E.T.G.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:16Z |
Special issue on it-related service: A multidisciplinary perspective
|
Lemon K.N.;Huang M.-H.;Rust R.T.; Lemon K.N.; Huang M.-H.; Rust R.T.; MING-HUI HUANG |
| 臺大學術典藏 |
2020-02-10T09:25:15Z |
The service revolution and the transformation of marketing science
|
Rust R.T.;Huang M.-H.; Rust R.T.; Huang M.-H.; MING-HUI HUANG |
