臺大學術典藏 |
2020-02-10T09:25:23Z |
Exploring a new typology of emotional appeals: Basic, versus social, emotional advertising
|
Huang M.H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:23Z |
Is negative affect in advertising general or specific? A comparison of three functional forms
|
Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:22Z |
Modeling virtual exploratory and shopping dynamics: An environmental psychology approach
|
Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:22Z |
Designing website attributes to induce experiential encounters
|
Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:22Z |
The theory of emotions in marketing
|
Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:22Z |
Dration models to analyze dating relationships: The controversial role of gift giving
|
Huang M.-H.;Yu S.; Huang M.-H.; Yu S.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:21Z |
Web performance scale
|
Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:21Z |
Unequal pricing in the information economy: Implications for consumer welfare
|
Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:21Z |
Value-added ERP information into information goods: An economic analysis
|
Huang M.-H.;Wang J.-C.;Yu S.;Chiu C.-C.; Huang M.-H.; Wang J.-C.; Yu S.; Chiu C.-C.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:21Z |
Romantic love and sex: Their relationship and impacts on ad attitudes
|
Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:20Z |
An interdisciplinary view of electronic commerce
|
Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:20Z |
A behavioral economics approach to customer relationship management
|
Huang M.-H.;Pei-Hsiang T.;Wang J.;Chun-Shun L.; Huang M.-H.; Pei-Hsiang T.; Wang J.; Chun-Shun L.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:19Z |
Guest editorial: Marketing and e-commerce: A taiwanese perspective
|
Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:18Z |
Guest editors' introduction to special issue: marketing and electronic commerce
|
Huang M.-H.; Kauffman R.J.; MING-HUI HUANG; Huang M.-H.;Kauffman R.J. |
臺大學術典藏 |
2020-02-10T09:25:18Z |
Two paths to luxury
|
MING-HUI HUANG; Rust R.T.; Huang M.-H.; Huang M.-H.;Rust R.T. |
臺大學術典藏 |
2020-02-10T09:25:18Z |
Price mechanism for knowledge transfer: An integrative theory
|
Huang M.-H.;Wang E.T.G.;Seidmann A.; Huang M.-H.; Wang E.T.G.; Seidmann A.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:18Z |
Eliminate the middleman?
|
Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:16Z |
Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance
|
Huang M.-H.;Wang E.T.G.; Huang M.-H.; Wang E.T.G.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:16Z |
Special issue on it-related service: A multidisciplinary perspective
|
Lemon K.N.;Huang M.-H.;Rust R.T.; Lemon K.N.; Huang M.-H.; Rust R.T.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:15Z |
The service revolution and the transformation of marketing science
|
Rust R.T.;Huang M.-H.; Rust R.T.; Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:14Z |
Getting Smart: Learning From Technology-Empowered Frontline Interactions
|
MING-HUI HUANG; Challagalla G.; Meuter M.L.; Huang M.-H.; de Ruyter K.; Marinova D.; Marinova D.;de Ruyter K.;Huang M.-H.;Meuter M.L.;Challagalla G. |
臺大學術典藏 |
2020-02-10T09:25:14Z |
The Future of Frontline Research: Invited Commentaries
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Rafaeli A.;Altman D.;Gremler D.D.;Huang M.-H.;Grewal D.;Iyer B.;Parasuraman A.;de Ruyter K.; Rafaeli A.; Altman D.; Gremler D.D.; Huang M.-H.; Grewal D.; Iyer B.; Parasuraman A.; de Ruyter K.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:14Z |
Don't do it right, do it fast? Speed and quality of innovation as an emergent process
|
Huang M.-H.;Rand W.;Rust R.T.; Huang M.-H.; Rand W.; Rust R.T.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:14Z |
Handbook of service marketing research
|
Rust R.T.;Huang M.-H.; Rust R.T.; Huang M.-H.; MING-HUI HUANG |
臺大學術典藏 |
2020-02-10T09:25:14Z |
Service marketing research: Emerging directions
|
Rust R.T.;Huang M.-H.; Rust R.T.; Huang M.-H.; MING-HUI HUANG |