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Institution Date Title Author
國立政治大學 2014.03 Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions Tsai, Meng-Chun ;Lou, Yung-Chien ;Bei, Lien-Ti ;Monroe, Kent B.
國立政治大學 2013 POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS' PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂
國立政治大學 2011 BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS Tsai, Meng-Chun;Bei, Lien-Ti;Monroe, Kent B.;Lou, Yung-Chien; 蔡孟君;別蓮蒂;樓永堅
國立政治大學 2011 MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION? Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂

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