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"monroe kent b"
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| 國立政治大學 |
2014.03 |
Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions
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Tsai, Meng-Chun ;Lou, Yung-Chien ;Bei, Lien-Ti ;Monroe, Kent B. |
| 國立政治大學 |
2013 |
POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS' PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS
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Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂 |
| 國立政治大學 |
2011 |
BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS
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Tsai, Meng-Chun;Bei, Lien-Ti;Monroe, Kent B.;Lou, Yung-Chien; 蔡孟君;別蓮蒂;樓永堅 |
| 國立政治大學 |
2011 |
MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION?
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Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂 |
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