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Institution	Date	Title	Author
臺大學術典藏	2021-08-31T05:35:36Z	Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions	Liu S.-F;Lee H.-C;Lien N.-H.; Liu S.-F; Lee H.-C; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:35Z	服務業顧客知覺關係狀態與未來關係發展之研究	練乃華(Nai-Hwa Lien); 高淑鑾(Shu-Luan Kao); NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:35Z	旅遊廣告圖文比例的廣告效果研究：時間和空間距離之干擾	周軒逸(Hsuan-Yi Chou);練乃華(Nai-Hwa Lien); 周軒逸(Hsuan-Yi Chou); 練乃華(Nai-Hwa Lien); NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:35Z	廣告音樂在不同涉入型態下之效果與影響機制	彭縱仁(Tsung-Jen Peng); 練乃華(Nai-Hwa Lien); NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:35Z	廣告圖片效果態度中介模式之研究	練乃華(Nai-Hwa Lien); 留淑芳(Shu-Fang Liu); NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:35Z	時間距離對負面競選廣告效果之影響	周軒逸(Hsuan-Yi Chou);練乃華(Nai-Hwa Lien); 周軒逸(Hsuan-Yi Chou); 練乃華(Nai-Hwa Lien); NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:34Z	The impacts of benefit plans on employee turnover: A firm-level analysis approach on Taiwanese manufacturing industry	Lee C.-H.; Hsu M.-L.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:34Z	又愛又怕的夢幻市場─同性戀廣告效果之研究	周軒逸(Hsuan-Yi Chou);練乃華(Nai-Hwa Lien); 周軒逸(Hsuan-Yi Chou); 練乃華(Nai-Hwa Lien); NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:34Z	另類廣告不一致：品牌來源國與品牌消費文化定位之觀點	林正士(Cheng-Shih Lin);練乃華(Nai-Hwa Lien);周軒逸(Hsuan-Yi Chou); 林正士(Cheng-Shih Lin); 練乃華(Nai-Hwa Lien); 周軒逸(Hsuan-Yi Chou); NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:34Z	What does a negative political ad really say? the effects of different content dimensions	Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:33Z	Social media and marketing effectiveness	Chen C.-W.;Lien N.-H.; Chen C.-W.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:33Z	Technological opportunism and firm performance: Moderating contexts	Lien N.-H.; NAI-HWA LIEN; Chen C.-W.; Chen C.-W.;Lien N.-H.
臺大學術典藏	2020-03-06T03:42:33Z	The antecedents and belief-polarized effects of thought confidence	Chou H.-Y.;Lien N.-H.;Liang K.-Y.; Chou H.-Y.; Lien N.-H.; Liang K.-Y.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:33Z	The effects of incentive types and appeal regulatory framing in travel advertising	Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:33Z	The effects of appeal types and candidates' poll rankings in negative political advertising	Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:32Z	Effects of SMS teaser ads on product curiosity	Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:32Z	How do candidate poll ranking and election status affect the effects of negative political advertising?	Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:32Z	How do candidate poll ranking and election status affect the effects of negative political advertising?	Chou, Hsuan-Yi;Lien, Nai-Hwa; Chou, Hsuan-Yi; Lien, Nai-Hwa; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:32Z	Narrative Ads: Argument Strength and Story Format Effects	Lien N.-H.;Chen Y.-L.; Lien N.-H.; Chen Y.-L.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:32Z	Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs	Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:31Z	Advertising effects of songs' nostalgia and lyrics' relevance	Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:31Z	消費者對服務共同品牌之評價	Chen C.-W.;Lien N.-H.; Chen C.-W.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:31Z	Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image	Lien N.-H.; Chou H.-Y.; Chang C.-H.; NAI-HWA LIEN; Lien N.-H.;Chou H.-Y.;Chang C.-H.
臺大學術典藏	2018-09-10T15:01:20Z	Launch tactics and product cannibalization in high technology markets	NAI-HWA LIEN; NAI-HWA LIEN; NAI-HWA LIEN
臺大學術典藏	2018-09-10T09:26:13Z	產品來源國聯想與廣告內容不一致之廣告效果	林正士;周軒逸;練乃華; 林正士; 周軒逸; 練乃華; NAI-HWA LIEN

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