| 臺大學術典藏 |
2018-09-10T08:48:32Z |
部落格迴響一致性對讀者態度之影響
|
周軒逸;陳怡伶;練乃華; 周軒逸; 陳怡伶; 練乃華; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:48:32Z |
The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions
|
Lien, Nai-Hwa;Chien-Wei Chen;Yu-Hsin Chung;Hsui-Fen Chien; Lien, Nai-Hwa; Chien-Wei Chen; Yu-Hsin Chung; Hsui-Fen Chien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:20:20Z |
你今天blog了嗎：部落格電影口碑之信任效果研究
|
練乃華; NAI-HWA LIEN; 周軒逸;陳怡伶;練乃華; 周軒逸; 陳怡伶 |
| 臺大學術典藏 |
2018-09-10T08:20:20Z |
A Resource-Based View of Marketing Communications for International Product Launch
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Chen, Chien-Wei;Nai-Hwa Lien; Chen, Chien-Wei; Nai-Hwa Lien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:20:20Z |
The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition
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Lien, Nai-Hwa;Yi-Ling Chen; Lien, Nai-Hwa; Yi-Ling Chen; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:44:39Z |
會員制關係行銷策略對關係績效之影響：心理態度之中介效果
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高淑鑾;練乃華; 高淑鑾; 練乃華; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:44:39Z |
The Moderating Effects of Candidate Characteristics on Negative Political Advertisement
|
Chou, Hsuan-Yi;Nai-Hwa Lien; Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:44:39Z |
The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club
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Kao, Shu-Luan;Nai-Hwa Lien;Jerome Chih-Lung Chou; Kao, Shu-Luan; Nai-Hwa Lien; Jerome Chih-Lung Chou; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:10:55Z |
Does Firm’s Location Institutionalize Benefit Plans Implementation? Empirical study on Taiwanese Manufacturing Industry"
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李俊賢;徐木蘭;練乃華; 李俊賢; 徐木蘭; 練乃華; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:10:55Z |
故事廣告效果之研究
|
陳怡伶;練乃華; 陳怡伶; 練乃華; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:10:55Z |
Antecedents and Attitudinal Effects of Thought Confidence
|
Chou, Hsuan-Yi;Nai-Hwa Lien; Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:10:54Z |
Memory-Based Judgments: The Role of Information Typicality and Processing Ability
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Lien, Nai-Hwa;Douglas M. Stayman; Lien, Nai-Hwa; Douglas M. Stayman; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T06:39:18Z |
Frequency Program Requirements and Consumers’ Reward Preferences
|
NAI-HWA LIEN; NAI-HWA LIEN; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T06:39:18Z |
Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads
|
Chou, Hsuan-Yi;Nai-Hwa Lien; Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T06:04:33Z |
Self-Referencing, Persuasion, and the Role of Affect,
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Lien, Nai-Hwa;Douglas M. Stayman; Lien, Nai-Hwa; Douglas M. Stayman; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T06:04:33Z |
The Influence of Webmosphere on Shopping Values and Impulstive Buying Intention
|
Lien, Nai-Hwa;Shih-Yin Fann; Lien, Nai-Hwa; Shih-Yin Fann; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T05:30:37Z |
關係結合方式對忠誠度影響效果之研究
|
高淑鑾;練乃華; 高淑鑾; 練乃華; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T04:36:48Z |
顧客的滿意度與依賴關係對企業的信任－承諾的影響
|
練乃華;高淑鑾; 練乃華; 高淑鑾; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T04:36:48Z |
網路口耳相傳說服效果影響之研究
|
練乃華;留淑芳; 練乃華; 留淑芳; NAI-HWA LIEN |
| 國立交通大學 |
2015-01-12T12:53:09Z |
產品來源國聯想與廣告訊息不一致之廣告效果
|
林正士; 練乃華; 周軒逸; Cheng-Shih Lin; Nai-Hwa Lien; Hsuan-Yi Chou |
| 臺大學術典藏 |
2012 |
當簡訊遇上前導：品牌熟悉度、互動性、個人化、誘因之好奇效果
|
周軒逸(Hsuan-Yi Chou);練乃華(Nai-Hwa Lien); 周軒逸(Hsuan-Yi Chou); 練乃華(Nai-Hwa Lien); NAI-HWA LIEN |
