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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
國立交通大學 2015-07-21T08:28:23Z Measuring the effect of Chinese brand name syllable processing on consumer purchases Pan, Ming-Chuan; Kuo, Chih-Ying; Pan, Ching-Ti
國立交通大學 2014-12-08T15:32:09Z Antecedent of purchase intention: online seller reputation, product category and surcharge Pan, Ming-Chuan; Kuo, Chih-Ying; Pan, Ching-Ti; Tu, Wei

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