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Institution Date Title Author
國立政治大學 2018-08 Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin
國立政治大學 2015 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin
國立政治大學 2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN Pan, Po-Lin;Cheng, I-Huei; 鄭怡卉
東海大學 2008 兩岸政治批判藝術比較研究 潘柏燐; Pan, Po-Lin

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