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Showing items 1-5 of 5 (1 Page(s) Totally)
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| 國立政治大學 |
2018-08 |
Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations
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陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin |
| 國立政治大學 |
2018-07 |
Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram
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林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae |
| 國立政治大學 |
2016-08 |
Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan
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陳冠儒; Chen, Kuan-Ju; Phua, Joe |
| 國立政治大學 |
2015 |
Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands
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陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin |
| 國立政治大學 |
2013 |
Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement
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陳冠儒; Chen, Kuan-Ju; Phua, Joe |
Showing items 1-5 of 5 (1 Page(s) Totally)
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