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Institution Date Title Author
國立成功大學 2023 Testing Variation in Esports Spectators’ Motivations in Relation to Consumption Behaviour Hua, Y.-T.;Liu, K.-Y.;Huang, Huang H.-C.;Rotherham, I.D.;Ma, S.-C.
國立成功大學 2021 Testing a structural model of constraints negotiation in spectator sports: The moderating effect of satisfaction with marketing strategies Ma, S.C.;Ma, S.M.;Rotherham, I.D.

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