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"shen yung cheng"的相關文件
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| 國立政治大學 |
2011-01 |
Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity
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Shen, Yung-Cheng ; Bei, Lien-Ti ; Chu, Chia-Hsien; 沈永正;別蓮蒂;朱家賢 |
| 國立政治大學 |
2011 |
Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge
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Bei, Lien-Ti ; Chu, Chia-Hsien ; Shen, Yung-Cheng; 別蓮蒂;朱家賢;沈永正 |
| 國立政治大學 |
2011 |
Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity.
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Shen, Yung-Cheng;Lien-ti Bei;Chi-Hsien Chu |
| 國立臺灣大學 |
2010 |
Virtual Community Loyalty: An Interpersonal-Interaction Perspective", International Journal of Electronic Commerce
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Shen, Yung-Cheng; Huang, Chun-Yao; Chu, Chia-Hsien; Liao, Hui-Chun |
| 臺大學術典藏 |
2010 |
Virtual Community Loyalty: An Interpersonal-Interaction Perspective", International Journal of Electronic Commerce
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Shen, Yung-Cheng; Huang, Chun-Yao; Chu, Chia-Hsien; Liao, Hui-Chun; Shen, Yung-Cheng; Huang, Chun-Yao; Chu, Chia-Hsien; Liao, Hui-Chun |
| 國立臺灣大學 |
2007-12 |
Characterizing Web Users’ Online Information Behavior
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Huang, Chun-Yao; Shen, Yung-Cheng; Chiang, I-Ping; Lin, Chen-Shun |
| 國立政治大學 |
2007-10 |
Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation
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別蓮蒂;Shen, Yung-Cheng; Bei,Lien-Ti ;Shen,Yung-Cheng |
| 國立臺灣大學 |
2007 |
Concentration of Web Users' Online Information Behaviour
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Huang, Chun-Yao; Shen, Yung-Cheng; Chiang, I-Ping; Lin, Chen-Shun |
| 國立臺灣大學 |
2007 |
The role of information presentation formats in belief updating
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Shen, Yung-Cheng; Hue, Chih-Wei |
| 臺大學術典藏 |
2007 |
Concentration of Web Users' Online Information Behaviour
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Huang, Chun-Yao; Shen, Yung-Cheng; Chiang, I-Ping; Lin, Chen-Shun; Huang, Chun-Yao; Shen, Yung-Cheng; Chiang, I-Ping; Lin, Chen-Shun |
| 國立政治大學 |
2006 |
Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan
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別蓮蒂; Shen,Yung-Cheng ; Bei, Lien-Ti ; Wu, Chih-Yun |
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