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南華大學 2011-12-01 行銷組合策略與品牌聯想對購買意願之影響關係-以傢俱業為例 釋知賢;沈昭吟;邱聖真; Ven.Zhi-Hsien Shih (C.Y.Shen);Sheng-Chen Chiu

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