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Institution	Date	Title	Author
國立屏東大學	2014-07-01	幽默式及誇大式廣告訴求對消費者廣告態度與購買意願之影響	柯惠玲;李書華; Hui-Ling Ko;Shu-Hua Li
國立屏東大學	2014	幽默及誇大廣告訴求對美容產品購買意願之影響	李書華; SHU-HUA, LI
高雄醫學大學	2004	衛生所高血壓、糖尿病疾病管理模式成果評價	劉慧俐;李素華 ; Hui-li Liu;Shu-hua Li

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