臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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"shuling liao"

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Institution	Date	Title	Author
元智大學	Dec-13	Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online	Scott Murphy; Shuling Liao
元智大學	2015-1-14	Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective	Shuling Liao; Colin C. J. Cheng
元智大學	2014-05-22	Form Follows Function: Self-service Augmented-reality Interactive Technology as a Sensory Marketing Tool for Online Shopping Experience Enhancement	Scott L. Murphy; Tseng-Lung Huang; Shuling Liao
元智大學	2014-05-22	Form Follows Function: Self-service Augmented-reality Interactive Technology as a Sensory Marketing Tool for Online Shopping Experience Enhancement	Scott L. Murphy; Tseng-Lung Huang; Shuling Liao
元智大學	2014-05-14	The influences of innovation failure characteristics and post-failure consumer reaction on brand relationship quality	鄒蘊欣; Shuling Liao; Tzu Han Lin
元智大學	2014-05-14	The influences of innovation failure characteristics and post-failure consumer reaction on brand relationship quality	鄒蘊欣; Shuling Liao; Tzu Han Lin
元智大學	2014-02-21	Behavioral and Relational Backlash of Service Innovation Failure	Shuling Liao; Tzu Han Lin; Meng Chen Lin
元智大學	2014-02-21	Behavioral and Relational Backlash of Service Innovation Failure	Shuling Liao; Tzu Han Lin; Meng Chen Lin
元智大學	2014-02-21	Consumer-People-Brand Trio Influences on Licensing Effect of Consumer Virtuous Intention	Shuling Liao
元智大學	2014	A Model of the Acceptance of Augmented-Reality Interactive Technology: The Moderating Role of Cognitive Innovativeness	Tseng-Lung Huang; Shuling Liao
元智大學	2013-12	Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online	Scott Murphy; Shuling Liao
元智大學	2012-05-15	THE EFFECT OF PRIOR OUTCOMES ON CONSUMER SELLERS’ EVALUATIONS OF PLANNED ON-LINE RESALE	Tzu Ying Lee; Shuling Liao
元智大學	2012-05-15	THE CONTAGIOUS INFLUENCE OF EXPERIENTIAL PRESENTATION IN ONLINE NEGATIVE WORD-OF-MOUTH: A SENDER’S MAO PERSPECTIVE	Shuling Liao
元智大學	2012-05-01	Intention to Adopt Knowledge through Virtual Communities: Posters vs. Lurkers	Shuling Liao; Enyi Chou
元智大學	2012-03-30	Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online	Scott L. Murphy; Shuling Liao
元智大學	2012-03-30	Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online	Scott L. Murphy; Shuling Liao

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