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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Repositories
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2019臺灣學術機構典藏
研討會
機構典藏系統RC7版本已
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Institution Date Title Author
元智大學 Dec-13 Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online Scott Murphy; Shuling Liao
元智大學 2015-1-14 Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective Shuling Liao; Colin C. J. Cheng
元智大學 2014-05-22 Form Follows Function: Self-service Augmented-reality Interactive Technology as a Sensory Marketing Tool for Online Shopping Experience Enhancement Scott L. Murphy; Tseng-Lung Huang; Shuling Liao
元智大學 2014-05-22 Form Follows Function: Self-service Augmented-reality Interactive Technology as a Sensory Marketing Tool for Online Shopping Experience Enhancement Scott L. Murphy; Tseng-Lung Huang; Shuling Liao
元智大學 2014-05-14 The influences of innovation failure characteristics and post-failure consumer reaction on brand relationship quality 鄒蘊欣; Shuling Liao; Tzu Han Lin
元智大學 2014-05-14 The influences of innovation failure characteristics and post-failure consumer reaction on brand relationship quality 鄒蘊欣; Shuling Liao; Tzu Han Lin
元智大學 2014-02-21 Behavioral and Relational Backlash of Service Innovation Failure Shuling Liao; Tzu Han Lin; Meng Chen Lin
元智大學 2014-02-21 Behavioral and Relational Backlash of Service Innovation Failure Shuling Liao; Tzu Han Lin; Meng Chen Lin
元智大學 2014-02-21 Consumer-People-Brand Trio Influences on Licensing Effect of Consumer Virtuous Intention Shuling Liao
元智大學 2014 A Model of the Acceptance of Augmented-Reality Interactive Technology: The Moderating Role of Cognitive Innovativeness Tseng-Lung Huang; Shuling Liao

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