臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
國立臺灣海洋大學	2018-12	Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing	Stephen W. Wang; Maxwell K. Hsu; Angeline G. Close; Feng-Ming Tsai
國立臺灣海洋大學	2018-12	Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing Theory	Feng-Ming Tsai; Angeline G. Close; Maxwell K. Hsu; Stephen W. Wang
國立臺灣海洋大學	2018-11	Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan	Che-Hui Lien; Maxwell K. Hsu; Jing-Zhi Shang; Stephen W. Wang
國立臺灣海洋大學	2018-10	Customer centricity and guanxi prevalence as social capital: a study of international business relationships	Angeline G. Close; Stephen W. Wang
國立臺灣海洋大學	2018-08	Air passenger's perception toward pre-flight safety briefing videos: Does it matter?	Chia-Chen Lee; Stephen W. Wang; Maxwell K. Hsu; Shih-Ming Ja
國立臺灣海洋大學	2018-07	Analysis of consumers’ attitudinal and emotional factors on luxury apparel brand purchase intentions	Stephen W. Wang; Lou E. Pelton; Maxwell K. Hsu
國立臺灣海洋大學	2018-05	Co-branded services: perceived benefits and involvement of co-branded credit cards	Stephen W. Wang; Jillian Dawes Farquhar
國立臺灣海洋大學	2018-04	Positive moods and word-of-mouth in the banking industry: A moderated mediation model of perceived value and relational benefits	Che-Hui Lien; Jyh-Jeng Wu; Maxwell K. Hsu; Stephen W. Wang
國立臺灣海洋大學	2018	Key account relationship management: the moderating effects of relationship duration and transaction volume	Jian He Yeh; Stephen W. Wang; Maxwell K. Hsu; Scott Swanson
國立臺灣海洋大學	2017	Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector	Stephen W. Wang;Grace Hsiu-Ying Kao;Waros Ngamsiriudom

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