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机构	日期	题名	作者
國立臺灣海洋大學	2018-12	Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing	Stephen W. Wang; Maxwell K. Hsu; Angeline G. Close; Feng-Ming Tsai
國立臺灣海洋大學	2018-12	Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing Theory	Feng-Ming Tsai; Angeline G. Close; Maxwell K. Hsu; Stephen W. Wang
國立臺灣海洋大學	2018-11	Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan	Che-Hui Lien; Maxwell K. Hsu; Jing-Zhi Shang; Stephen W. Wang
國立臺灣海洋大學	2018-10	Customer centricity and guanxi prevalence as social capital: a study of international business relationships	Angeline G. Close; Stephen W. Wang
國立臺灣海洋大學	2018-08	Air passenger's perception toward pre-flight safety briefing videos: Does it matter?	Chia-Chen Lee; Stephen W. Wang; Maxwell K. Hsu; Shih-Ming Ja
國立臺灣海洋大學	2018-07	Analysis of consumers’ attitudinal and emotional factors on luxury apparel brand purchase intentions	Stephen W. Wang; Lou E. Pelton; Maxwell K. Hsu
國立臺灣海洋大學	2018-05	Co-branded services: perceived benefits and involvement of co-branded credit cards	Stephen W. Wang; Jillian Dawes Farquhar
國立臺灣海洋大學	2018-04	Positive moods and word-of-mouth in the banking industry: A moderated mediation model of perceived value and relational benefits	Che-Hui Lien; Jyh-Jeng Wu; Maxwell K. Hsu; Stephen W. Wang
國立臺灣海洋大學	2018	Key account relationship management: the moderating effects of relationship duration and transaction volume	Jian He Yeh; Stephen W. Wang; Maxwell K. Hsu; Scott Swanson
國立臺灣海洋大學	2017	Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector	Stephen W. Wang;Grace Hsiu-Ying Kao;Waros Ngamsiriudom
國立臺灣海洋大學	2017	Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility via Celebrity Endorsement	Stephen W. Wang;Angeline G. Close
國立臺灣海洋大學	2017	Exploring the critical success factor to the ferry transport service in short sea shipping	Guo-Ya Gan;Cheng-Chi Chung;Hsuan-Shih Lee;Stephen W. Wang
國立臺灣海洋大學	2016-08	Airline co-branded credit cards - An application of the theory of planned behavior	Stephen W. Wang;Maxwell K. Hsu
國立臺灣海洋大學	2016-08	Airline co-branded credit cards—An application of the theory of planned behavior	Stephen W. Wang;Maxwell K. Hsu
國立臺灣海洋大學	2016-03	Celebrity Endorsement in the Airline Sector	Stephen W. Wang;Angeline Close;Waros Ngamsiriudom
國立臺灣海洋大學	2015-07	Trust disposition, trust antecedents, trust, and behavioral intention	Stephen W. Wang;Chia-Hung Hsieh;Waros Ngamsiriudom
國立臺灣海洋大學	2015	Hello Kitty Livery Is Just A Glimpse Of Hello Kitty Experiential Package: The Effects Of Celebrity-Themed Aircraft On Purchase Intention	Stephen W. Wang;Waros Ngamsiriudom
國立臺灣海洋大學	2015	The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan	Stephen W. Wang
國立臺灣海洋大學	2015	Celebrity Endorsement in the Airline Sector	Stephen W. Wang;Angeline CloseWaros;Ngamsiriudom
國立臺灣海洋大學	2014-10-23	Celebrity Livery Featured Aircraft, the Moneki Neko (Fortune Cat) of Airlines	Stephen W. Wang
國立臺灣海洋大學	2014-05	Do global airline alliances influence the passenger’s purchase decision?	Stephen W. Wang
國立臺灣海洋大學	2014-05	Do global airline alliances influence the passenger's purchase decision?	Stephen W. Wang
國立臺灣海洋大學	2014-03	The Moderating Effects of Involvement with Respect to Customer Relationship Management of the Airline Sector	Stephen W. Wang
國立臺灣海洋大學	2014-01-28	Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services	Stephen W. Wang ;Maxwell K. Hsu ;Lou E. Pelton ;Danqing Xi
國立臺灣海洋大學	2014	Business Students’ Perception Of University Library Service Quality And Satisfaction	Stephen W. Wang

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