| 國立臺灣海洋大學 |
2018-12 |
Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing
|
Stephen W. Wang; Maxwell K. Hsu; Angeline G. Close; Feng-Ming Tsai |
| 國立臺灣海洋大學 |
2018-12 |
Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing Theory
|
Feng-Ming Tsai; Angeline G. Close; Maxwell K. Hsu; Stephen W. Wang |
| 國立臺灣海洋大學 |
2018-11 |
Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan
|
Che-Hui Lien; Maxwell K. Hsu; Jing-Zhi Shang; Stephen W. Wang |
| 國立臺灣海洋大學 |
2018-10 |
Customer centricity and guanxi prevalence as social capital: a study of international business relationships
|
Angeline G. Close; Stephen W. Wang |
| 國立臺灣海洋大學 |
2018-08 |
Air passenger's perception toward pre-flight safety briefing videos: Does it matter?
|
Chia-Chen Lee; Stephen W. Wang; Maxwell K. Hsu; Shih-Ming Ja |
| 國立臺灣海洋大學 |
2018-07 |
Analysis of consumers’ attitudinal and emotional factors on luxury apparel brand purchase intentions
|
Stephen W. Wang; Lou E. Pelton; Maxwell K. Hsu |
| 國立臺灣海洋大學 |
2018-05 |
Co-branded services: perceived benefits and involvement of co-branded credit cards
|
Stephen W. Wang; Jillian Dawes Farquhar |
| 國立臺灣海洋大學 |
2018-04 |
Positive moods and word-of-mouth in the banking industry: A moderated mediation model of perceived value and relational benefits
|
Che-Hui Lien; Jyh-Jeng Wu; Maxwell K. Hsu; Stephen W. Wang |
| 國立臺灣海洋大學 |
2018 |
Key account relationship management: the moderating effects of relationship duration and transaction volume
|
Jian He Yeh; Stephen W. Wang; Maxwell K. Hsu; Scott Swanson |
| 國立臺灣海洋大學 |
2017 |
Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector
|
Stephen W. Wang;Grace Hsiu-Ying Kao;Waros Ngamsiriudom |
| 國立臺灣海洋大學 |
2017 |
Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility via Celebrity Endorsement
|
Stephen W. Wang;Angeline G. Close |
| 國立臺灣海洋大學 |
2017 |
Exploring the critical success factor to the ferry transport service in short sea shipping
|
Guo-Ya Gan;Cheng-Chi Chung;Hsuan-Shih Lee;Stephen W. Wang |
| 國立臺灣海洋大學 |
2016-08 |
Airline co-branded credit cards - An application of the theory of planned behavior
|
Stephen W. Wang;Maxwell K. Hsu |
| 國立臺灣海洋大學 |
2016-08 |
Airline co-branded credit cards—An application of the theory of planned behavior
|
Stephen W. Wang;Maxwell K. Hsu |
| 國立臺灣海洋大學 |
2016-03 |
Celebrity Endorsement in the Airline Sector
|
Stephen W. Wang;Angeline Close;Waros Ngamsiriudom |
| 國立臺灣海洋大學 |
2015-07 |
Trust disposition, trust antecedents, trust, and behavioral intention
|
Stephen W. Wang;Chia-Hung Hsieh;Waros Ngamsiriudom |
| 國立臺灣海洋大學 |
2015 |
Hello Kitty Livery Is Just A Glimpse Of Hello Kitty Experiential Package: The Effects Of Celebrity-Themed Aircraft On Purchase Intention
|
Stephen W. Wang;Waros Ngamsiriudom |
| 國立臺灣海洋大學 |
2015 |
The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan
|
Stephen W. Wang |
| 國立臺灣海洋大學 |
2015 |
Celebrity Endorsement in the Airline Sector
|
Stephen W. Wang;Angeline CloseWaros;Ngamsiriudom |
| 國立臺灣海洋大學 |
2014-10-23 |
Celebrity Livery Featured Aircraft, the Moneki Neko (Fortune Cat) of Airlines
|
Stephen W. Wang |
| 國立臺灣海洋大學 |
2014-05 |
Do global airline alliances influence the passenger’s purchase decision?
|
Stephen W. Wang |
| 國立臺灣海洋大學 |
2014-05 |
Do global airline alliances influence the passenger's purchase decision?
|
Stephen W. Wang |
| 國立臺灣海洋大學 |
2014-03 |
The Moderating Effects of Involvement with Respect to Customer Relationship Management of the Airline Sector
|
Stephen W. Wang |
| 國立臺灣海洋大學 |
2014-01-28 |
Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services
|
Stephen W. Wang ;Maxwell K. Hsu ;Lou E. Pelton ;Danqing Xi |
| 國立臺灣海洋大學 |
2014 |
Business Students’ Perception Of University Library Service Quality And Satisfaction
|
Stephen W. Wang |
| 國立臺灣海洋大學 |
2014 |
The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image
|
Stephen W. Wang |
| 國立臺灣海洋大學 |
2009-03 |
Computer Attitude, Statistics Anxiety and Self-Efficacy on Statistical Software Adoption Behavior: An Empirical Study of Online MBA Learners
|
Maxwell K. Hsu;Stephen W. Wang;Kevin K. Chiu |
| 國立臺灣海洋大學 |
2008 |
Influence of Attitude, Anxiety and Self-Efficacy toward Statistics and Technology on Statistical Package Software Usage Behavior
|
Maxwell K. Hsu;Stephen W. Wang;Kevin Kuan-Shun Chiu |
| 國立臺灣海洋大學 |
2005-09 |
Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyalty
|
Chiung-Ju Liang;Stephen W. Wang |
