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Taiwan Academic Institutional Repository >
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"sung yongjun"
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| 國立政治大學 |
2018 |
Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty
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林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun |
| 國立政治大學 |
2016-05 |
Social television: Examining the antecedents and consequences of connected TV viewing
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林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju |
| 國立政治大學 |
2015 |
Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions
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陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 國立政治大學 |
2015 |
How Pinteresting! Exploring global brands’ visual brand identity strategies
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陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 國立政治大學 |
2014 |
Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships
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林芝璇; Lin, Jhih-Syuan; Sung, Yongjun |
| 國立政治大學 |
2013 |
To app or not to app: Engaging consumers via branded mobile apps
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林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun |
| 國立政治大學 |
2013 |
Forgiving brand failures: The role of brand relationship commitment
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陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 國立政治大學 |
2012 |
The interplay of culture and situational cues in brand evaluations
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林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan |
| 國立政治大學 |
2011 |
Actual self vs. avatar self: The effects of social contexts on self-expression
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林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan |
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