臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
淡江大學	2003-11	A Cross-cultural comparison of customer value perceptions for products: consumer aspects in East Asia	黃志文; Huang, Chih-wen; 戴嬡坪; Tai, Ai-ping
淡江大學	2003-02	Different cultural values reflected in customer value perceptions of products : A comparative study of Chinese and American	黃志文; Huang, Chih-wen; 戴嬡坪; Tai, Ai-ping
淡江大學	2002-06	The effects of advertising messages about a non-target product on the evaluation of a target product: An experimental study	張紘炬; Chang, Horng-jinh; 黃志文; Huang, Chih-wen; Tai, Ai-ping

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