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Institution Date Title Author
南華大學 2016-12-01 消費者對生態食材之知覺風險與購買意願之研究:兼論善因行銷導入之效果 許澤宇;楊惠玲;蔡安宸; Hsui, Che-Yu;Yang, Hui-Ling;Tsai, An-Chen
南華大學 2016 綠色產品導入善因行銷對消費者購買意願之影響:以旅遊當地友善環境農產品為例 蔡安宸; Tsai, An-Chen

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