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机构 日期 题名 作者
淡江大學 2013-03-01 Budget Allocation for Customer Acquisition and Retention to Balance Market Share Growth and Customer Profitability Tsao, Hsiu-Yuan
淡江大學 2012-09-01 Budget Allocation for Customer Acquisition and Retention to Balance Market Share Growth and Customer Profitability Tsao, Hsiu-Yuan
淡江大學 2011-07 Relative Influence of Purchase Feedback and Nonfeedback Effects on Market Share Relative Influence of Purchase Feedback and Nonfeedback Effects on Market Share ─ Based on the First Order Markov Brand Switching Model Based on the First Order Markov Brand Switching Model Tsao, Hsiu-yuan; Lin, Pei-chun
淡江大學 2011-07 Brand Signal Quality of Products in an Asymmetric Online Information Environment: An Experimental Study Tsao, Hsiu-yuan; Pierre Berthon; Leyland F. Pitt; Michael Parent
淡江大學 2011-06-05 Allocating Optimal Multi-Period Budget to Loyalty and Sales Promotion Programs 曹修源; Tsao,Hsiu-yuan
淡江大學 2003-03 Establish A Market Segmentation System to Predict the Position of A Product in Electronic Marketplace Based on Networked Situations and Product Attributes Liu, Hoo-cheng; Chien, Chao-yin; Lin, Koong H. C.; Tsao, Hsiu-yuan; Kuo, Tsu-feng; Chow, Louis R.
淡江大學 2001-01-03 A Two-Leve Approach to Establishing a Marketing Strategy in the Electronic Marketplace Tsao, Hsiu-yuan; Lin, Koong H-C.
淡江大學 2000-03-16 Networked Situations versus Product Attributes on the Consumer's Willingness to Adopt Internet Shopping 曹修源; Tsao, Hsiu-yuan; Lin, Koong H-C.
淡江大學 2000-03 Networked Situations versus Product Attributes on the Consumer's Willingness to Adopt Internet Shopping 曹修源; Tsao, Hsiu-yuan; Lin, Koong, H-C.
淡江大學 1999-10-06 The Implementation of Product Market Segmentation Analysis Model Bank of Marketing Decision Support System in Electronic Marketplace--Based on Networked Sitations Versus Electronic Product Category 曹修源; Tsao, Hsiu-yuan; Lin, Koong H-C.

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