臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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機構	日期	題名	作者
淡江大學	2013-03-01	Budget Allocation for Customer Acquisition and Retention to Balance Market Share Growth and Customer Profitability	Tsao, Hsiu-Yuan
淡江大學	2012-09-01	Budget Allocation for Customer Acquisition and Retention to Balance Market Share Growth and Customer Profitability	Tsao, Hsiu-Yuan
淡江大學	2011-07	Relative Influence of Purchase Feedback and Nonfeedback Effects on Market Share Relative Influence of Purchase Feedback and Nonfeedback Effects on Market Share ─ Based on the First Order Markov Brand Switching Model Based on the First Order Markov Brand Switching Model	Tsao, Hsiu-yuan; Lin, Pei-chun
淡江大學	2011-07	Brand Signal Quality of Products in an Asymmetric Online Information Environment: An Experimental Study	Tsao, Hsiu-yuan; Pierre Berthon; Leyland F. Pitt; Michael Parent
淡江大學	2011-06-05	Allocating Optimal Multi-Period Budget to Loyalty and Sales Promotion Programs	曹修源; Tsao,Hsiu-yuan
淡江大學	2003-03	Establish A Market Segmentation System to Predict the Position of A Product in Electronic Marketplace Based on Networked Situations and Product Attributes	Liu, Hoo-cheng; Chien, Chao-yin; Lin, Koong H. C.; Tsao, Hsiu-yuan; Kuo, Tsu-feng; Chow, Louis R.
淡江大學	2001-01-03	A Two-Leve Approach to Establishing a Marketing Strategy in the Electronic Marketplace	Tsao, Hsiu-yuan; Lin, Koong H-C.
淡江大學	2000-03-16	Networked Situations versus Product Attributes on the Consumer's Willingness to Adopt Internet Shopping	曹修源; Tsao, Hsiu-yuan; Lin, Koong H-C.
淡江大學	2000-03	Networked Situations versus Product Attributes on the Consumer's Willingness to Adopt Internet Shopping	曹修源; Tsao, Hsiu-yuan; Lin, Koong, H-C.
淡江大學	1999-10-06	The Implementation of Product Market Segmentation Analysis Model Bank of Marketing Decision Support System in Electronic Marketplace--Based on Networked Sitations Versus Electronic Product Category	曹修源; Tsao, Hsiu-yuan; Lin, Koong H-C.
淡江大學	1999-08-06	The Influence of Electronic Product Classification on Internet Shopping Willingness	曹修源; Tsao, Hsiu-yuan; Lin, Koong H-C.

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