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Showing items 1-11 of 11 (1 Page(s) Totally)
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| 淡江大學 |
2013-03-01 |
Budget Allocation for Customer Acquisition and Retention to Balance Market Share Growth and Customer Profitability
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Tsao, Hsiu-Yuan |
| 淡江大學 |
2012-09-01 |
Budget Allocation for Customer Acquisition and Retention to Balance Market Share Growth and Customer Profitability
|
Tsao, Hsiu-Yuan |
| 淡江大學 |
2011-07 |
Relative Influence of Purchase Feedback and Nonfeedback Effects on Market Share Relative Influence of Purchase Feedback and Nonfeedback Effects on Market Share ─ Based on the First Order Markov Brand Switching Model Based on the First Order Markov Brand Switching Model
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Tsao, Hsiu-yuan; Lin, Pei-chun |
| 淡江大學 |
2011-07 |
Brand Signal Quality of Products in an Asymmetric Online Information Environment: An Experimental Study
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Tsao, Hsiu-yuan; Pierre Berthon; Leyland F. Pitt; Michael Parent |
| 淡江大學 |
2011-06-05 |
Allocating Optimal Multi-Period Budget to Loyalty and Sales Promotion Programs
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曹修源; Tsao,Hsiu-yuan |
| 淡江大學 |
2003-03 |
Establish A Market Segmentation System to Predict the Position of A Product in Electronic Marketplace Based on Networked Situations and Product Attributes
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Liu, Hoo-cheng; Chien, Chao-yin; Lin, Koong H. C.; Tsao, Hsiu-yuan; Kuo, Tsu-feng; Chow, Louis R. |
| 淡江大學 |
2001-01-03 |
A Two-Leve Approach to Establishing a Marketing Strategy in the Electronic Marketplace
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Tsao, Hsiu-yuan; Lin, Koong H-C. |
| 淡江大學 |
2000-03-16 |
Networked Situations versus Product Attributes on the Consumer's Willingness to Adopt Internet Shopping
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曹修源; Tsao, Hsiu-yuan; Lin, Koong H-C. |
| 淡江大學 |
2000-03 |
Networked Situations versus Product Attributes on the Consumer's Willingness to Adopt Internet Shopping
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曹修源; Tsao, Hsiu-yuan; Lin, Koong, H-C. |
| 淡江大學 |
1999-10-06 |
The Implementation of Product Market Segmentation Analysis Model Bank of Marketing Decision Support System in Electronic Marketplace--Based on Networked Sitations Versus Electronic Product Category
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曹修源; Tsao, Hsiu-yuan; Lin, Koong H-C. |
| 淡江大學 |
1999-08-06 |
The Influence of Electronic Product Classification on Internet Shopping Willingness
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曹修源; Tsao, Hsiu-yuan; Lin, Koong H-C. |
Showing items 1-11 of 11 (1 Page(s) Totally)
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