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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
國立成功大學 2011-07-25 透過「期望失驗理論」與「自我決定理論」探討消費者如何從實體通路態度轉換成虛擬通路態度 曾修儀; Tseng, Hsiu-Iem

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