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Institution Date Title Author
元智大學 Mar-19 Psychological mechanisms of brand love and information technology identity in virtual retail environments Tseng-Lung Huang
元智大學 Mar-17 Creating e-shopping multisensory flow experience through augmented-reality interactive technology Tseng-Lung Huang; Shu-Ling Liao
元智大學 Jun-18 The influence of collaborative competence and service innovation on manufacturers'' competitive advantage Feng-Hsu Liu; Tseng-Lung Huang
元智大學 Jun-18 Creating a commercially compelling smart service encounter Tseng-Lung Huang
元智大學 Jun-15 A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness Tseng-Lung Huang; Liao S.
元智大學 Feb-15 Whether service innovativeness has additive effects on mobile banking business from switching costs perspective Tseng-Lung Huang; Feng-Hsu Liu
元智大學 Dec-19 Enhancing online rapport experience via augmented reality Tseng-Lung Huang; Shane Mathews; Cindy Yunhsin Chou
元智大學 Apr-14 Young Audiences’ Emotional Experience on Smartphone Film: An Application of Dual-Coding Theory Tseng-Lung Huang; Yi-Mu Chen
元智大學 2021/2/17 AUGMENTED-REALITY INTERACTIVE SERVICE TECHNOLOGY USAGE: THE EFFECTS OF TECHNOLOGY QUALITY AND TECHNOSTRESS ON POST-USAGE RESPONSES 邱國樑; Liao S.; Tseng-Lung Huang
元智大學 2020/7/9 Impacts of Technology Readiness, Self-Service Technology Metacognition, and Technostress on Consumer Decision Comfort and Usage Continuance Intention toward Augmented-Reality Retail Services Liao S.; Tseng-Lung Huang; Yu-yi Tsao
元智大學 2019-07-18 Enhancing comfortable and enjoyable service experiences via augmented reality Tseng-Lung Huang; Hui-Ying Chang; Hsin-Yen Wu
元智大學 2019-07-18 Creating consumers’ sustainable relationships with new mobile bank Tseng-Lung Huang; Hui-Ying Chang; Hsin-Yen Wu
義守大學 2016-09 Do the warning notices decrease or increase opportunistic behavior in cinemas? Yi-Mu Chen;Tseng-Lung Huang
義守大學 2015-09 Customers’ Attribution of Blame in Chain Store Settings: The Perspectives of Relationship Orientation Yi-Mu Chen;Tseng-Lung Huang
元智大學 2015-07-30 Creating e-shopping multisensory flow experience through augmented-reality interactive technology Tseng-Lung Huang; Liao S.
國立交通大學 2014-12-12T02:10:42Z 噴濺之蒙地卡羅模擬 黃增隆; Tseng-Lung Huang; 郭雙發; Shuang-Fa Guo
元智大學 2014-1-1 Formation of Augmented-Reality Interactive Technology’s Persuasive Effects from the Perspective of Experiential Value Tseng-Lung Huang; Feng-Hsu Liu
元智大學 2014-09-07 Streaming sensory experience through media connecting: The impact of TV program on augmented-reality sensory IT usage behaviour Tseng-lung Huang; Liao S.
義守大學 2014-06 Young audiences’ emotional experience on smartphone film: an application of dual-coding theory Tseng-Lung Huang;Yi-Mu Chen
元智大學 2014-05-22 Form Follows Function: Self-service Augmented-reality Interactive Technology as a Sensory Marketing Tool for Online Shopping Experience Enhancement Scott L. Murphy; Tseng-Lung Huang; Shuling Liao
元智大學 2014-05-22 Form Follows Function: Self-service Augmented-reality Interactive Technology as a Sensory Marketing Tool for Online Shopping Experience Enhancement Scott L. Murphy; Tseng-Lung Huang; Shuling Liao
元智大學 2014-02-21 Design for virtual try-on technology in e-commerce environments Tseng-Lung Huang; Cheng-Zhang Zhuang; Hsuan Chang
元智大學 2014 A Model of the Acceptance of Augmented-Reality Interactive Technology: The Moderating Role of Cognitive Innovativeness Tseng-Lung Huang; Shuling Liao
元智大學 2014 Whether service innovativeness has additive effects on mobile banking business? From switching costs perspective Tseng-Lung Huang; Feng-Hsu Liu
元智大學 2013-12 Formation of Augmented-Reality Interactive Technology’s Persuasive Effects from the Perspective of Experiential Value Tseng-Lung Huang; Feng-Hsu Liu

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