臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
元智大學	2014-05-22	Form Follows Function: Self-service Augmented-reality Interactive Technology as a Sensory Marketing Tool for Online Shopping Experience Enhancement	Scott L. Murphy; Tseng-Lung Huang; Shuling Liao
元智大學	2014-02-21	Design for virtual try-on technology in e-commerce environments	Tseng-Lung Huang; Cheng-Zhang Zhuang; Hsuan Chang
元智大學	2014	A Model of the Acceptance of Augmented-Reality Interactive Technology: The Moderating Role of Cognitive Innovativeness	Tseng-Lung Huang; Shuling Liao
元智大學	2014	Whether service innovativeness has additive effects on mobile banking business? From switching costs perspective	Tseng-Lung Huang; Feng-Hsu Liu
元智大學	2013-12	Formation of Augmented-Reality Interactive Technology’s Persuasive Effects from the Perspective of Experiential Value	Tseng-Lung Huang; Feng-Hsu Liu

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