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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
國立政治大學 2018-08 Facilitation of consumer loyalty toward branded applications: The dual-route perspective 曾祥景; Tseng, Timmy H.
國立政治大學 2016 The Mediating Roles of Brand Engagement and Brand Psychological Ownership in Brand Co-creation 張愛華; Chang, Aihwa; Tseng, Timmy H.; Tung, Pei-Ju
國立交通大學 2015-12-02T02:59:22Z On the relationships among brand experience, hedonic emotions, and brand equity Ding, Cherng G.; Tseng, Timmy H.
國立政治大學 2015-07 The effects of emoticons and text-messaging on social interaction: Playfulness in mobile instant messaging 曾祥景; Hsieh, Sara H.; Tseng, Timmy H.
國立政治大學 2015 On the relationships among brand experience, hedonic emotions, and brand equity Ding, Cherng G.;Tseng, Timmy H.; 曾祥景
國立政治大學 2015 Consumer evaluation in new products: the perspective of situational strength Chang, Aihwa;Tseng, Timmy H.; 張愛華;曾祥景
國立政治大學 2014-06 Transforming smartphone owners into partial employees: The effect of value creation and innovativeness on consumer coproduction behaviour 曾祥景; Lee, Crystal T.; Hsieh, Sara H.; Tseng, Timmy H.
國立政治大學 2014 Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers' Value Co-Creation Chang, Aihwa;Tung, Pei-Ju;Tseng, Timmy H.; 張愛華;曾祥景
國立政治大學 2014 Building buyers' long-term relationships with the B2B e-marketplace: The perspective of social capital 曾祥景; Yen, Wanchu; Tseng, Timmy H.
國立政治大學 2014 The self-expressiveness of footprints: Understanding the drivers of check-in 曾祥景; Hsieh, Sara; Tseng, Timmy H.; Lee, Crystal Tzu Ying
國立政治大學 2013 The impact of impression management on purchase intentions in online auctions: The moderating effects of relationship norms Yen, W.-C.;Tseng, Tseng T.H.; Yen, Wanchu; Tseng, Timmy H.

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