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Showing items 1-7 of 7  (1 Page(s) Totally)
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Institution Date Title Author
國立政治大學 2018 敘事性廣告對消費者品牌體驗的影響 董珮如; Tung, Pei-Ju
國立政治大學 2016-09 Revisiting Associations between Specific Asset Investment and Loyal and Cooperative Behavior: A Complexity Theory Perspective 巫立宇; Wu, Lei-Yu;Chen, Kuan-Yang;Chen, Po-Yuan;Tung, Pei-Ju
國立臺北護理健康大學 2016-09 Revisiting Associations between Specific Asset Investmentand Loyal and Cooperative Behavior: A Complexity Theory Perspective Wu, Lei-Yu;Chen, Kuan-Yang;Chen, Po-Yuan;Tung, Pei-Ju
國立政治大學 2016 The Mediating Roles of Brand Engagement and Brand Psychological Ownership in Brand Co-creation 張愛華; Chang, Aihwa; Tseng, Timmy H.; Tung, Pei-Ju
國立政治大學 2014 Developing an extended theory of planned behavior model to predict consumers'' intention to visit green hotels Chen, Mei-Fang; Tung, Pei-Ju
國立政治大學 2014 Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers' Value Co-Creation Chang, Aihwa;Tung, Pei-Ju;Tseng, Timmy H.; 張愛華;曾祥景
國立政治大學 2010 The Moderating Effect of Perceived Lack of Facilities on Consumers’ Recycling Intentions Chen, Mei-Fang; Tung, Pei-Ju

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