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Showing items 1-7 of 7 (1 Page(s) Totally)
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| 國立政治大學 |
2018 |
敘事性廣告對消費者品牌體驗的影響
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董珮如; Tung, Pei-Ju |
| 國立政治大學 |
2016-09 |
Revisiting Associations between Specific Asset Investment and Loyal and Cooperative Behavior: A Complexity Theory Perspective
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巫立宇; Wu, Lei-Yu;Chen, Kuan-Yang;Chen, Po-Yuan;Tung, Pei-Ju |
| 國立臺北護理健康大學 |
2016-09 |
Revisiting Associations between Specific Asset Investmentand Loyal and Cooperative Behavior: A Complexity Theory Perspective
|
Wu, Lei-Yu;Chen, Kuan-Yang;Chen, Po-Yuan;Tung, Pei-Ju |
| 國立政治大學 |
2016 |
The Mediating Roles of Brand Engagement and Brand Psychological Ownership in Brand Co-creation
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張愛華; Chang, Aihwa; Tseng, Timmy H.; Tung, Pei-Ju |
| 國立政治大學 |
2014 |
Developing an extended theory of planned behavior model to predict consumers'' intention to visit green hotels
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Chen, Mei-Fang; Tung, Pei-Ju |
| 國立政治大學 |
2014 |
Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers' Value Co-Creation
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Chang, Aihwa;Tung, Pei-Ju;Tseng, Timmy H.; 張愛華;曾祥景 |
| 國立政治大學 |
2010 |
The Moderating Effect of Perceived Lack of Facilities on Consumers’ Recycling Intentions
|
Chen, Mei-Fang; Tung, Pei-Ju |
Showing items 1-7 of 7 (1 Page(s) Totally)
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