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机构 日期 题名 作者
中國文化大學 2012-05 The effects of product scarcity and consumers' need for uniqueness on purchase intention Wu, WY (Wu, Wann-Yih); Lu, HY (Lu, Hsiao-Yun); Wu, YY (Wu, Ying-Yin); Fu, CS (Fu, Chen-Su)
中國文化大學 2012-05 Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision-Making Styles Chang, ML (Chang, Man-Ling); Wu, WY (Wu, Wann-Yih)
中國文化大學 2012 The Role of Endorsers, Framing, and Rewards on the Effectiveness of Dietary Supplement Advertisements Wu, WY (Wu, Wann-Yih); Linn, CT (Linn, Cho Thwe); Fu, CS (Fu, Chen-Su); Sukoco, BM (Sukoco, Badri Munir)
中國文化大學 2011-06 Integrating qualitative and quantitative methods to enhance means-end approach Wu, WY (Wu, Wann-Yih); Fu, CS (Fu, Chen-Su)
中國文化大學 2011-06 The influence of an online auction's product price and e-retailer reputation on consumers' perception, attitude, and behavioral intention Wu, WY (Wu, Wann-Yih); Huang, PC (Huang, Po-Ching); Fu, CS (Fu, Chen-Su)
中國文化大學 2010-07 Exploring the impact of innovation strategy on R&D employees' job satisfaction: A mathematical model and empirical research Cheng, CF (Cheng, Cheng-Feng); Lai, MK (Lai, Meng-Kuan); Wu, WY (Wu, Wann-Yih)
中國文化大學 2010 WHY SHOULD I SHARE? EXAMINING CONSUMERS' MOTIVES AND TRUST ON KNOWLEDGE SHARING Wu, WY (Wu, Wann-Yih); Sukoco, BM (Sukoco, Badri Munir)
中國文化大學 2010 The means-end cognitions of web advertising: a cross-cultural comparison Fu, CS (Fu, Chen-Su); Wu, WY (Wu, Wann-Yih)
亞洲大學 2008-06 Promoting innovation through the accumulation of intellectual capital, social capital, and entrepreneurial orientation Wu, WY (Wu, Wann-Yih); Chang, ML (Chang, Man-Ling); Chen, CW (Chen, Chih-Wei)

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