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Showing items 11-19 of 19 (1 Page(s) Totally)
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| 中國文化大學 |
2012-05 |
The effects of product scarcity and consumers' need for uniqueness on purchase intention
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Wu, WY (Wu, Wann-Yih); Lu, HY (Lu, Hsiao-Yun); Wu, YY (Wu, Ying-Yin); Fu, CS (Fu, Chen-Su) |
| 中國文化大學 |
2012-05 |
Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision-Making Styles
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Chang, ML (Chang, Man-Ling); Wu, WY (Wu, Wann-Yih) |
| 中國文化大學 |
2012 |
The Role of Endorsers, Framing, and Rewards on the Effectiveness of Dietary Supplement Advertisements
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Wu, WY (Wu, Wann-Yih); Linn, CT (Linn, Cho Thwe); Fu, CS (Fu, Chen-Su); Sukoco, BM (Sukoco, Badri Munir) |
| 中國文化大學 |
2011-06 |
Integrating qualitative and quantitative methods to enhance means-end approach
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Wu, WY (Wu, Wann-Yih); Fu, CS (Fu, Chen-Su) |
| 中國文化大學 |
2011-06 |
The influence of an online auction's product price and e-retailer reputation on consumers' perception, attitude, and behavioral intention
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Wu, WY (Wu, Wann-Yih); Huang, PC (Huang, Po-Ching); Fu, CS (Fu, Chen-Su) |
| 中國文化大學 |
2010-07 |
Exploring the impact of innovation strategy on R&D employees' job satisfaction: A mathematical model and empirical research
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Cheng, CF (Cheng, Cheng-Feng); Lai, MK (Lai, Meng-Kuan); Wu, WY (Wu, Wann-Yih) |
| 中國文化大學 |
2010 |
WHY SHOULD I SHARE? EXAMINING CONSUMERS' MOTIVES AND TRUST ON KNOWLEDGE SHARING
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Wu, WY (Wu, Wann-Yih); Sukoco, BM (Sukoco, Badri Munir) |
| 中國文化大學 |
2010 |
The means-end cognitions of web advertising: a cross-cultural comparison
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Fu, CS (Fu, Chen-Su); Wu, WY (Wu, Wann-Yih) |
| 亞洲大學 |
2008-06 |
Promoting innovation through the accumulation of intellectual capital, social capital, and entrepreneurial orientation
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Wu, WY (Wu, Wann-Yih); Chang, ML (Chang, Man-Ling); Chen, CW (Chen, Chih-Wei) |
Showing items 11-19 of 19 (1 Page(s) Totally)
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