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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
淡江大學 2008-12 The Effects of Idolatry and Personality Traits on Impulse Buying: An Empirical Study Yang, Chyan; Wang, Yau-de; Niu, Han-jen
淡江大學 2008-08 Site Selection Using Hybrid AHP: Evidence from Taiwanese Electronics Assembly Firms in China Niu, Han-jen; Lo, Woei; Yang, Chyan
淡江大學 2008-07 Dose Self-efficacy Affect Career Commitment? Evidence from the Foodservice Industry 牛涵錚; Chen, Li-chan; Wang, Yau-de; Yang, chyan
淡江大學 2008-06 Increasing Detectability in Semiconductor Foundry by Multivariate Statistical Process Control Niu, Han-jen; Yang, Chyan; Chang, Chao-jung
淡江大學 2008-04 Developing and Validating a Multi-dimensional Brand Cognition Scale Niu, Han-jen ; Yang, Chyan; Wang, Yau-de
淡江大學 2007-03 A Multicriteria Analysis on the Strategies to Open Taiwan's Mobile Virtual Network Operators Services Fu, Guey Lan; Yang, Chyan; Tzeng, Gwo Hshiung
淡江大學 2006-12 Could New Slogan Enhance Brand Cognition? A Preliminary Study of the McDonalds Case in Taiwan Niu, Han-jen; Wang, Yau-de ; Yang, Chyan
淡江大學 2005-12 Value Innovation of Blue Ocean Strategy: Organizational Value Innovation by Organizational Learning for a Case in Taiwanese Economy 牛涵錚; Yang, chyan; Wang, Yau-de; Chang, Chao-jung
淡江大學 2005-12 Creating a Win-Win in the Telecommunications Industry: The Relationship between MVNOs and MNOs in Taiwan Yang, Chyan; Fu, Guey Lan; Tzeng, Gwo Hshiung
淡江大學 2005-07 The Exploration of Slogan and Brand Cognition. 15th International Conference on Pacific Rim Management 牛涵錚; Wan, Yau-Deg; Yang, Chyan

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