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Institution	Date	Title	Author
亞洲大學	2010-06	品牌個性與球隊認同感關係之評估-中華職棒球團為例	張曼玲;Chang, Man-Ling;姚立言;Yao, Li-Yan
亞洲大學	2009	The Relationship between Brand Personality and Team Identification?CPBL Team as an Example	Yao li yan

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