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Institution Date Title Author
元智大學 2009-06 Conceptualizing Consumer Need for Product Authenticity 廖淑伶; Yu-Yi Ma
元智大學 2009 消費者純正性需要概念建構與量表建置之研究 馬友薏; Yu-Yi Ma
元智大學 2001 主力商店業種認知與消費者對大型購物中心評估之關聯性探討 馬友薏; Yu-Yi Ma

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