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Institution Date Title Author
臺大學術典藏 2022-05-30T07:09:47Z E-market segmentation for internet-mediated fashion brands: A conceptual framework with mean-variance consideration Choi T.-M., Chow P.-S., Zheng J.-H.; Choi T.-M.; Chow P.-S.; Zheng J.-H.; TSAN MING CHOI
臺大學術典藏 2022-05-30T07:09:12Z Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean-Variance Analysis Chiu C.-H., Choi T.-M., Dai X., Shen B., Zheng J.-H.; Chiu C.-H.; Choi T.-M.; Dai X.; Shen B.; Zheng J.-H.; TSAN MING CHOI
臺大學術典藏 2022-05-30T06:18:45Z Optimal advertising and pricing strategies for luxury fashion brands with social influences Zheng, J.-H.; Chiu, C.-H.; TSAN MING CHOI

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