DSpace community: 觀光學院
http://chur.chu.edu.tw/handle/987654321/40
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臺灣民宿發展與觀光資源之關聯
http://chur.chu.edu.tw/handle/987654321/41214
title: 臺灣民宿發展與觀光資源之關聯 abstract: 本研究進行臺灣各縣市內之民宿及觀光資源之自然資源、人文資源調查與資料蒐集,藉由迴歸分析俾探討各觀光資源與民宿之關聯。研究結果顯示:合法民宿與休閒農漁業、風景特定區、海水浴場、高爾夫球場、國家公園、森林遊樂區、溫泉、濕地、古道、瀑布、水庫湖泊、形象商圈商店街及觀光遊樂業有顯著相關;非法民宿與海水浴場、國家公園、森林遊樂區、水庫湖泊、形象商圈商店街及觀光遊樂業有顯著相關。藉由本研究之分析結果,能適時的提供一個觀光遊憩資源多元資訊導入的規劃契機,且作為臺灣各縣市未來在觀光遊憩開發上合理之依據。
<br>Exploring the Medical Tourism Development Barriers and Participation Willingness in Taiwan: An Example of Mainland Tourist
http://chur.chu.edu.tw/handle/987654321/41213
title: Exploring the Medical Tourism Development Barriers and Participation Willingness in Taiwan: An Example of Mainland Tourist abstract: Abstract—Medical Tourism is a new development in Taiwan recently. The willingness and barriers of potential tourists from China to participate medical tourism are studied. A questionnaire survey is conducted and the SPSS software is used to analyze data.
<br>Exploring the Relationships among Shopping Motivation, Shopping Behavior, and Post-Purchasing Behavior of Mainland Tourists toward Taipei Night Markets
http://chur.chu.edu.tw/handle/987654321/41212
title: Exploring the Relationships among Shopping Motivation, Shopping Behavior, and Post-Purchasing Behavior of Mainland Tourists toward Taipei Night Markets abstract: 期待能使大眾更清楚了解大陸觀光客在台灣夜市購物消費的現象;本研究探討大陸觀光客來台至觀光夜市之購物動機、觀察是否導致購物行為差異之因素,分析方法運用描述性統計、迴歸分析等相關統計分析。以士林夜市、饒河街夜市為調查地點。研究結果發現大陸觀光客購物動機對於購物行為有顯著影響;大陸觀光客之購物行為對夜市整體評價有顯著影響。
<br>COMPARISON BETWEEN THE DIFFERENCES OF RECREATIONAL CYCLISTS IN NATIONAL SCENIC BIKEWAY AND LOCAL BIKE LANE
http://chur.chu.edu.tw/handle/987654321/41211
title: COMPARISON BETWEEN THE DIFFERENCES OF RECREATIONAL CYCLISTS IN NATIONAL SCENIC BIKEWAY AND LOCAL BIKE LANE