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育達商業科技大學 2012-09-01 網路互動性、口碑效果對忠誠度之影響-以社群網站為例;The Impact of Website Interactivity and Word-of- Mouth Effect on Social Networking Website Loyalty–A Case Study of Group Buying Communities 樊祖燁;劉芳梅;丁中得

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