| 南華大學 |
2021-06-01 |
探討服務品質、體驗行銷、購買意願對再購意願的影響－以3C產業為例
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紀信光;蘇敬軒; Chi, Hsin-Kuang;Xuan, Vincent Soo Ming |
| 南華大學 |
2020-12-01 |
探討健康認知、生活型態、飲食行為對購買意願的影響－以健康餐為例
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紀信光;戴潔琳; Chi, Hsin-Kuang;Tay, Jie-Ling |
| 南華大學 |
2020-12-01 |
消費者的知覺易用性、使用態度對使用意願之影響－便利性為干擾變數
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紀信光;蘇鈿軒; Chi, Hsin-Kuang;Xuan, Franco Soo Zhi |
| 南華大學 |
2020-06-01 |
探討智慧型手機之產品特性、品牌形象、網路口碑與購買意願之影響－以Iphone為例
|
紀信光;陳皓楦; Chi, Hsin-Kuang;Chen, Hao-Xuan |
| 南華大學 |
2020-06-01 |
The Study of Brand Image; Brand Loyalty and Purchase Intention with Customer Online Review as Moderating Effect: Research on the Baking Industry in Malaysia
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Chi, Hsin-Kuang;Peng, Zhi-Hai; 紀信光;彭志海 |
| 南華大學 |
2018-06-01 |
第三方支付真的好用嗎?－以知覺風險為干擾變數
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紀信光;賴彥廷; Chi, Hsin-Kuang;Lai, Yan-Ting |
| 南華大學 |
2017-06-01 |
Does Salary Matter? Role of Salary in the Effects of Corporate Image on Organization Attraction
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Hsin-Kuang Chi;Yu-Cheng Shih;Yan-Ting Lai; 紀信光;史育誠;賴彥廷 |
| 南華大學 |
2016-03 |
How Internal Marketing Mediates the Relationship between Teachers' Organizational Commitment and Job Satisfaction
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紀信光;Chi, Hsing-Kuang;Yeh, Huery-ren;Liou, Jin-chih |
| 南華大學 |
2015-12-01 |
十二年國教實施後嘉義區高中入學制度分析
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紀信光;江哲慰;賴彥廷 |
| 南華大學 |
2015 |
The Influence of 4G Mobile Value Added Services on Usage Intention: The Mediating Effect of Perceived Value of Smartphone and Phablet
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紀信光;Chi, Hsin-Kuang;Lai, Yan-ting |
| 南華大學 |
2014-12-01 |
服務品質、工作態度、顧客忠誠度、顧客滿意度關係之研究－以嘉義地區銀行往來客戶為例
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紀信光;袁淑芳;趙偉智; Chi, Hsin-Kuang;Yuan, Shu-Fang ;Chao, Wei-Chih |
| 南華大學 |
2014 |
How Well-Being Mediates the Relationship between Social Support and Teaching Effectiveness
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紀信光;Chi, Hsing-Kuang;Yeh, Huery-ren;Wu, Shu-Fen |
| 南華大學 |
2013-12 |
The Organizational Commitment, Personality Traits and Teaching Efficacy of Junior High School Teachers: The Meditating Effect of Job Involvement
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紀信光;Chi, Hsing-Kuang;Yeh, Huery-Ren;Choum, Shu-Min |
| 南華大學 |
2012 |
The Moderating Effect of Transformational Leadership on Knowledge Management and Organizational Effectiveness
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紀信光;Chi, Hsin-Kuang |
| 南華大學 |
2012 |
The Mediation Effect of Information Presentation Style on the Relationship between Banner Advertisements and Advertising Effectiveness
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紀信光;Chi, Hsin-Kuang;Yeh, Huery-Ren;Chiou, Cherng-Ying |
| 南華大學 |
2011-10 |
知覺風險對主觀規範及使用意願之影響—以主觀規範為調節效果
|
紀信光;洪偉倩 |
| 南華大學 |
2011-10 |
橫幅廣告對態度及廣告效果之影響—以廣告態度為中介效果
|
紀信光;陳依齡 |
| 南華大學 |
2011-08 |
The application of Technology Acceptance Model and Theory of Reasoned Action on the Molecular Gastronomy Message
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紀信光;Chi, Hsin-Kuang |
| 南華大學 |
2011-06 |
Mediation Effect of Knowledge Management in the Relationship Between Technology and Organizational Effectiveness--an Empirical Study of Mongolian Academy of Sciences
|
紀信光;Chi, Hsin-Kuang |
| 南華大學 |
2011-02 |
The Influences of Organizational Culture and Human Resource Development on R&D Organizational Effectiveness--the Mediating Effect of Knowledge Management
|
紀信光;Chi, Hsin-Kuang |
| 南華大學 |
2011-02 |
The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser
|
紀信光;Chi, Hsin-Kuang |
| 南華大學 |
2010-12 |
The Moderating Effect of Locus of Control on Customer Orientation and Job Performance of Salespeople
|
紀信光;Chi, Hsin-Kuang |
| 南華大學 |
2009-06 |
企業進行運動贊助對品牌形象及品牌權益之影響－以運動贊助為中介效果
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紀信光;廖國廷;陳雅雯 |
| 南華大學 |
2009-04 |
The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention--The Mediating Effect of Advertising Endorser
|
紀信光;Chi, Hsin-Kuang |
| 南華大學 |
2009-03 |
The Effects of Brand Affect on Female Cosmetic Users Brand Loyalty in Taiwan
|
紀信光;Chi, Hsin-Kuang;Yeh, Huery-Ren;Chiou, Cherng-Ying |
