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Institution	Date	Title	Author
朝陽科技大學	2011-07-01	簡訊廣告標題與廣告訴求之廣告效果研究	吳文貴; 羅浣云
朝陽科技大學	2010-12-31	簡訊廣告標題與內容訴求之廣告效果研究	羅浣云; Lo, Wan- Yun

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