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教育部委託研究計畫      計畫執行:國立臺灣大學圖書館
 
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機構 日期 題名 作者
元智大學 2010-07 Continuance Intention of Blog Users: The Impact of Perceived Enjoyment and User Involvement 羅美玲; Wen-Lung Shiau
元智大學 2010 An Examination of the Effects of Virtual Experiential Marketing on Online Customer Intentions and Loyalty 羅美玲; 陳家祥; Russell K.H. Ching; Chu-Chi Liu
元智大學 2010 An Examination of the Effects of Virtual Experiential Marketing on Online Customer Intentions and Loyalty 羅美玲; 陳家祥; Russell K.H. Ching; Chu-Chi Liu
元智大學 2009-08 E-Service Customer Retention: An Affective Events Theory Perspective 羅美玲; Sophea Chea
元智大學 2009-07 Information Quality, System Quality, and Cognitive Absorption: Exploring the Acceptance of Information Services 羅美玲; 陳家祥; Sophea Chea
元智大學 2009-07 Affect in Technology Acceptance Theory 羅美玲; William Remus
元智大學 2009-01 If You Build It, They Will Use: Usage Motivations and Unintended Effects of the Internet Village Motoman Project in Rural Cambodia 羅美玲; Sophea Chea; Tung X. Bui
元智大學 2008-10 Psychological ownership toward Blogs entry, social presence, and course satisfaction in an online learning environment: A pilot study 羅美玲; Sophea Chea
元智大學 2008-04 Post-adoption behaviors of e-service customers: The interplay of cognition and emotion 羅美玲; Sophea Chea
元智大學 2008-01 Virtual Experiential Marketing on Online Customer Intentions and Loyalty 陳家祥; 羅美玲; Ching, R. K. H.; Liu, C. C
元智大學 2007-02 Technology Acceptance of the Lonely Planet Website: An Exploratory Study 羅美玲; William Remus; Pauline Sheldon
元智大學 2007-01 Cognition, Emotion, Satisfaction, and Post-Adoption Behaviors of E-service Customers 羅美玲; Sophea Chea
元智大學 2006-12 E-service Customer Retention: The Role of Negative Affectivity and Perceived Switching Cost 羅美玲; Sophea Chea
元智大學 2006-08 Technology Acceptance of Internet-based Information Services: An Integrated Model of TAM and U&G Theory 羅美玲; William Remus; Sophea Chea
元智大學 2006-06 Technology Acceptance of Travel Service Website: An Exploratory Study 羅美玲; William Remus; Pauline J. Sheldon
元智大學 2005-12 Users as Social Actors: The Case of Internet Village Motoman Project in Rural Cambodia 羅美玲; Sophea Chea
元智大學 2005-08 E-service Customer Retention: The Role of Negative Affectivity and Perceived Switching Cost 羅美玲; Sophea Chea
國立政治大學 1999 企業發展與有效網路行銷之研究 王小惠; 吳哲帆; 羅美玲
國立政治大學 1999 電子報讀者動機之分析 羅美玲
元智大學 1998 電子報讀者之動機分析 羅美玲; margaretM.L. LO

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