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机构 日期 题名 作者
亞洲大學 2011-12 How the Effect of Country-of-Origin on Store Brand Moderates Customer's Affection-Conation Link toward Multinational Retailers 蔡碩倉;Tsai, Shuo-Chang
亞洲大學 2011-10 Understanding Customer Innovativeness: a Soft Computing Approach in the Database Marketing Context 陳永信;Yung-Hsin Chen;蔡碩倉;Shuo-Chang Tsai;陳隆泰;Lung-Tai Chen
亞洲大學 2011-06 How Addiction Behavior as a Factor of Switching Barrier Affects Fans’ Loyalty in Sponsoring Professional Sports Games-- A Case Study on the Fans Behavior toward Taiwan Professional Base Ball Games 蔡碩倉;Tsai, Shuo-Chang
亞洲大學 2010-12 How Trust Links the Association Connecting Use Experience, Word-of-Mouth with Use Intention and Use Behavior – A Case Study on the Service Innovation in the Aesthetic Medical Treatment 蔡碩倉;Tsai, Shuo-Chang
亞洲大學 2010-06 Predict Customer Innovativeness toward Telematics–via Reduced Form Model from a Normative Marketing Perspective 蔡碩倉;Tsai, Shuo-Chang
亞洲大學 2010-06 The Moderating Effect of Retailer Image on Customers’ Satisfaction – Loyalty Link 蔡碩倉;Tsai, Shuo-Chang
亞洲大學 2010-06 Personality Traits as Moderators of the Relationship between Customer Satisfaction and Loyalty 蔡碩倉;Tsai, Shuo-Chang
亞洲大學 2009-12 Does Customer Satisfaction Affect the Quality, Trust – Loyalty Links in the Marketing Channel Context? – An Empirical Study on Taiwan Hypermarket 陳永信;Chen, Yung-Hsin;蔡碩倉;Tsai, Shuo-Chang;游雅雯;Yu, Ya-Wen
亞洲大學 2009-12 Measure Customer Innovativeness by the FuzzyART Network Model 陳永信;Chen, Yung-Hsin;蔡碩倉;Tsai, Shuo-Chang;S.T.Huo;L.T.Chen
亞洲大學 2009-12 Measuring Customer Innovativeness via FuzzyART Network Modeling 陳永信;Chen, Yung-Hsin;蔡碩倉;Tsai, Shuo-Chang;Hou, Sheng-Tsung;Chen, Long-Tai

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