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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
淡江大學 2007-11 Constructing Web Brand Attributes: Definition, Multidimensionality and Propositions on Web Site Branding 黃哲盛
淡江大學 2007-06 Modeling Concentration Degree on the Most Valuable Customers for E-Commerce Sites 黃哲盛
淡江大學 2007-03 The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects 黃哲盛; 任立中
國立臺灣大學 2007 電子商務網站最大價值顧客之分析 —消費者購買集中度指標之模型建構 黃哲盛; Huang, Je-Sheng
淡江大學 2006-03 The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects 黃哲盛; 任立中; 張嘉雯
淡江大學 2004-12-04 Constructing Web Brand Attributes: Definition, Dimensionality and Conceptual Framework 黃哲盛; 任立中
中原大學 1992 從市場權力的觀點探討廠商的競爭行動 黃哲盛; HUANG, ZHE-SHENG

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