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Institution Date Title Author
元智大學 2013-07 Narrative online advertising: Identification and its effects on attitude toward a product 陳虹燕; Ching, Russell; Tung, P. S.; Chen J.-S.
元智大學 2013-07 Narrative online advertising: Identification and its effects on attitude toward a product 陳虹燕; Ching, Russell; Tung, P. S.; Chen J.-S.
元智大學 2010-07 A strategic view of e-service innovation in an open environment 陳家祥; Tsou, Hung Tai; Ching, Russell
元智大學 2009-09 Multi-channels store image and the effects on purchase intention 陳家祥; Ching, Russell; Tsou, Hung tai
元智大學 2008-06 Blog affects on brand attitude and purchase intention 陳家祥; 蔡顯童; Ching, Russell; Kuo, Yichun
元智大學 2008-06 Mobilizing Customer Service Relationships: The Effects of Mobile Services on Communication Quality, Brand Image and Customer Loyalty 陳家祥; Ching, Russell; Tsou, Hong Tai
元智大學 2008-06 Blog affects on brand attitude and purchase intention 陳家祥; 蔡顯童; Ching, Russell; Kuo, Yichun
元智大學 2007-12 Applying data classification techniques for churn prediction in retailing 陳家祥; Ching, Russell; Cheng, Liewean; Ni, Shengfu
元智大學 2007-10 The effects of information and communication technology on customer relationship management and customer lock-in 陳家祥; Ching, Russell
元智大學 2007-07 The effect of multi-channel store image on purchase intention 陳家祥; 鄒鴻泰; Ching, Russell

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