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机构 日期 题名 作者
高雄醫學大學 2012 Re-exploring Game-Assisted Learning Research: The Perspective of Learning Theoretical Bases  吳文雄;邱文彬;高浩雲 ; Wu, W.H.;Chiou, W.B.;Kao, H.Y. 
南台科技大學 2008-02 Virtual experience versus brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers 萬金生; Chiou, W.B. ; Lee, H.Y.;Wan, C.S.
南台科技大學 2007-12 The dynamic change of self-efficacy in information searching on the Internet: Influence of experience valence and of prior self-efficacy 萬金生; Chiou, W.B.;Wan, C.S.
南台科技大學 2007-10 Using cognitive dissonance to induce adolescents’ escaping from the claw of online gaming: The roles of personal responsibility and justification of cost. 萬金生; Chiou, W.B.;Wan, C.S.
南台科技大學 2007-02 Is the advertising effect of virtual experience always better or contingent upon different travel destination? 萬金生; Tsaur; S.S.; Chiu, L.I.; Chiou, W. B.;Wan, C.S.
南台科技大學 2007-02 The motivations of adolescents who are addicted to online games: A cognitive perspective. 萬金生; Chiou, W.B.;Wan, C.S.
南台科技大學 2006 A further investigation on the motives of online games addiction. 萬金生; Chiou,W.B. ; Wan, C.S.
南台科技大學 2006 Consumers’ contingent use of the duration heuristic in price judgments: Duration-focused versus efficiency-focused services. 萬金生; Chiou, W.B.; Wan, C.S.
南台科技大學 2006 The effects of anxiety and sadness on travelers’decisions and perceived risk: Mood management as an active process of affect-adjustment. 萬金生; Chiou,W.B. ; Wan, C.S.
南台科技大學 2006 The effects of personal responsibility and justification of cost on adolescents’ attitude change toward online gaming:Based upon cognitive dissonance. 萬金生; Chiou,W.B. ; Wan, C.S.

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