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教育部委託研究計畫      計畫執行:國立臺灣大學圖書館
 
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機構 日期 題名 作者
中國文化大學 2021-01 Social Recommendations for Facebook Brand Pages Chiu, YP (Chiu, Yu-Ping)
中國文化大學 2020-06 Do not allow pop-up ads to appear too early internet users' browsing behaviour to pop-up ads Hsieh, AY (Hsieh, Ai-Yun); Lo, SK (Lo, Shao-Kang); Chiu, YP (Chiu, Yu-Ping); Lie, T (Lie, Ting)
中國文化大學 2019-06 Exploring why people spend more time shopping online than in offline stores Chiu, YP (Chiu, Yu-Ping); Lo, SK (Lo, Shao-Kang); Hsieh, AY (Hsieh, Ai-Yun); Hwang, Y (Hwang, Yujong)
中國文化大學 2017-06 How colour similarity can make banner advertising effective: insights from Gestalt theory Chiu, YP (Chiu, Yu-Ping); Lo, SK (Lo, Shao-Kang); Hsieh, AY (Hsieh, Ai-Yun)
中國文化大學 2016-02 WHERE TO PLACE ONLINE ADVERTISEMENTS? THE COMMERCIALIZATION CONGRUENCE BETWEEN ONLINE ADVERTISING AND WEB SITE CONTEXT Hsieh, AY (Hsieh, Ai-Yun); Lo, SK (Lo, Shao-Kang); Chiu, YP (Chiu, Yu-Ping)
中國文化大學 2013-07 Contradictory deceptive behavior in online dating Lo, SK (Lo, Shao-Kang); Hsieh, AY (Hsieh, Ai-Yun); Chiu, YP (Chiu, Yu-Ping)
中國文化大學 2013 Photograph and model use within an online auction page for influencing buyer's bidding behavior Lo, SK (Lo, Shao-Kang); Chiu, YP (Chiu, Yu-Ping); Hsieh, AY (Hsieh, Ai-Yun)

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