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| 國立政治大學 |
2015-08 |
Would you be my friend? An examination of global marketers' brand personification strategies in social media
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陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 國立政治大學 |
2015 |
Would you be my friend? An examination of global marketers’ brand personification strategies in social media
|
林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 國立政治大學 |
2013 |
Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships
|
陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
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